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Web Site Of The Month:
www.yourweddingregistry.com

Giftware Business
October, 2000 issue
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This site allows retailers, regardless of size, to compete with the major chains and broaden their potential user base by offering a bridal registry. For a flat monthly fee based upon the size of the store, each participating retailer gets it's own e-mail address from Your Registry (the site's owner), marketing information for its brick-and-mortar store, and registration packets for consumers. Consumers shopping the physical store fill out gift registries list and send them, plus event information and guest lists, to Your Registry. The company then sends each invited guest a Registration Announcement Card with a toll-free number and Internet password for the guest to either call for the gift list or log on to see the bride's registry. When they buy something, Your Registry notifies the retailer, who provides gift fulfillment to the guest. Your Registry manages and administers the registry, and provides reports to the retailer listing the current status of registered items, showing which items have been registered from that specific store, and reporting monthly and total sales by event. A trained staff of customer service representatives can answer questions and process registry information by phone, fax, e-mail or regular mail during retail hours.

© 2000 Miller Freeman Inc

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