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A Lifetime Commitment

January 26, 2004
By Faye Musselman


YourWeddingRegistry.com focuses on merchants themselves, providing state-of-the-art registry services, as well as in-store training, for independent retailers.

"Our purpose is to level the playing field for independent retailers," said Elsa Pinto-Melikian, president of the 7-year-old company, which tripled its business last year. Clients are predominantly gourmet kitchen retailers, including Viking Culinary Arts Centers, and hardware stores, such as Ace and True Value. Pinto-Melikian started her company when she was a frustrated bride. "There were fabulous stores out there, but they had no online registries," she said.


“The registry is not about getting an individual wedding registry. It's about getting a customer for life," said Pinto-Melikian.


Top 5 Registry Lists

1. Mikasa Italian Countryside china
2. Noritake Crestwood Platinum china
3. Lenox Solitaire china
4. Lenox Opal Innocence china
5. Dillard's private-label Noble Excellence towels

1. Tabletop grill
2. Food storage/container sets
3. Bath towels/linens
4. Pillows
5. Tray table set

1. Power tools
2. Lawn equipment
3. Grills
4. Small appliances
5. Lighting and ceiling fans

1. Lenox Opal Innocence china
2. Cambridge flatware
3. All-Clad cookware
4. JA Henckels cutlery
5. Small electrics, including espresso machines and KitchenAid mixers

1. Paradigm towels
2. Breakfast in bed tray
3. Silver Swan fan
4. Ultimate Game Box
5. Al Fresco deck and patio heater

1. Dinnerware and cutlery
2. Cookware
3. Electronics
4. Cash contributions
5. Sports/camping equipment

1. China, including Christofle, Herend, Bernardaud, Raynaud
2. Crystal stemware, including St. Louis, Baccarat
3. Christofle silver
4. Sferra Bros. linens
5. Accent pieces, including Daum, Lalique

1. Homeware, including countertop grills, blenders, roasters, Crockpots
2. Bed and bath linens
3. Hand tools
4. Lawn and garden, including Kenmore grills
5. Floor care, vacuums, microwaves

1. Pizza stone
2. Hoffritz fondue set
3. Villaware heart-shaped waffle maker
4. Pint ice cream scoop
5. Leaping frog corkscrew

1. Coleman 424 Dual Fuel Stove
2. REI Shasta sleeping bag, men's
3. MSR Blacklite gourmet cook set
4. REI Shasta sleeping bag, women's
5. Garmin eTrex GPS

1. Cookware and entertainment serving pieces
2. Cooks' tools, especially by OXO
3. Lifestyle items, including grills
4. Barware
5. Small electrics, especially Viking products

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