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A Lifetime Commitment
(Excerpt)

HFN
January 26, 2004
By Faye Musselman

...

YourWeddingRegistry.com focuses on merchants themselves, providing state-of-the-art registry services, as well as in-store training, for independent retailers.

"Our purpose is to level the playing field for independent retailers," said Elsa Pinto-Melikian, president of the 7-year-old company, which tripled its business last year. Clients are predominantly gourmet kitchen retailers, including Viking Culinary Arts Centers, and hardware stores, such as Ace and True Value. Pinto-Melikian started her company when she was a frustrated bride. "There were fabulous stores out there, but they had no online registries," she said.

...

“The registry is not about getting an individual wedding registry. It's about getting a customer for life," said Pinto-Melikian.

...


Top 5 Registry Lists

DILLARD'S
1. Mikasa Italian Countryside china
2. Noritake Crestwood Platinum china
3. Lenox Solitaire china
4. Lenox Opal Innocence china
5. Dillard's private-label Noble Excellence towels

WAL-MART
1. Tabletop grill
2. Food storage/container sets
3. Bath towels/linens
4. Pillows
5. Tray table set

HOME DEPOT
1. Power tools
2. Lawn equipment
3. Grills
4. Small appliances
5. Lighting and ceiling fans

KITCHEN ETC.
1. Lenox Opal Innocence china
2. Cambridge flatware
3. All-Clad cookware
4. JA Henckels cutlery
5. Small electrics, including espresso machines and KitchenAid mixers

RESTORATION HARDWARE
1. Paradigm towels
2. Breakfast in bed tray
3. Silver Swan fan
4. Ultimate Game Box
5. Al Fresco deck and patio heater

FELICITE.COM
1. Dinnerware and cutlery
2. Cookware
3. Electronics
4. Cash contributions
5. Sports/camping equipment

SAKS FIFTH AVENUE
1. China, including Christofle, Herend, Bernardaud, Raynaud
2. Crystal stemware, including St. Louis, Baccarat
3. Christofle silver
4. Sferra Bros. linens
5. Accent pieces, including Daum, Lalique

SEARS
1. Homeware, including countertop grills, blenders, roasters, Crockpots
2. Bed and bath linens
3. Hand tools
4. Lawn and garden, including Kenmore grills
5. Floor care, vacuums, microwaves

THEKNOT.COM
1. Pizza stone
2. Hoffritz fondue set
3. Villaware heart-shaped waffle maker
4. Pint ice cream scoop
5. Leaping frog corkscrew

REI
1. Coleman 424 Dual Fuel Stove
2. REI Shasta sleeping bag, men's
3. MSR Blacklite gourmet cook set
4. REI Shasta sleeping bag, women's
5. Garmin eTrex GPS

YOURWEDDINGREGISTRY.COM
1. Cookware and entertainment serving pieces
2. Cooks' tools, especially by OXO
3. Lifestyle items, including grills
4. Barware
5. Small electrics, especially Viking products

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